Destin, FL Brand Photography & Videography | Seagems Beachy Brand Photos
I can't even begin to tell you how much fun (and how inspired) we were before, during, and (still to this day) capturing these stunning, beachy brand photos and videos in Destin, FL with the amazing Karrah, owner of Seagems. From the dreamy Destin beaches to the cutest local spots, the nostalgic warmth of Super 8 film, and every little detail this session captured the heart of Seagems — a beach-inspired charm bar — so perfectly.
If you're looking for brand photography or videography in Destin or 30A that feels fun, beachy, warm and full of personality, keep reading because this session is the perfect inspo, we are talking about:
Meeting The Brand & The Heart Behind It
What Was Included In This Full Brand Photo & Video Experience
Highlighting Local Businesses & Picking Locations For Your Brand Session
How To Choose Props & Outfits That Align With Your Brand
The Coastal Beachy Theme: Why & How
Why Brand Photos And Videos Are Essential To Your Business
Meet Seagems: A Charm Bar Inspired by the Emerald Coast
Seagems is a local, mobile charm bar serving the entire Emerald Coast — from Destin to 30A and beyond. Karrah, the creative genius behind it all, is one of the most talented, kind-hearted, and inspiring humans you’ll ever meet. She built Seagems from her love for the ocean, the peace it brings, and a deep passion for connecting with others.
You can find Seagems at local pop-up events, during their hands-on workshops, or by booking a private party where Karrah brings the full charm bar experience right to you (seriously — how cool is that?). It’s the perfect addition to girls’ nights, bachelorette parties, or any celebration along the coast.
For this session, Karrah wanted brand photos and videos that felt fun, inviting, and that truly embodied everything that makes Seagems special — the beachy vibe, the sense of community, the joy, and of course, her stunning custom jewelry pieces.
An All Inclusive Brand Photo & Video Experience in Destin, FL
As you’ll see, we went all out with this one — not only capturing a full gallery of stunning, on-brand photos for Karrah to use across social media, her website, and marketing materials, but also crafting a beachy, fun-inspired highlight film. Alongside the main videos, we created an entire library of short-form video clips, perfect for Instagram Reels, TikTok, and website visuals.
If you’re a business owner looking for brand photography and videography, this type of content is a total game-changer. It gives you everything you need to tell your story and keep your content fresh, engaging, and cohesive across platforms.
I’m a full-transparency kind of girly, so here’s exactly what was included in Karrah’s session:
✔️ 500+ Photo Gallery
✔️ 3 Sessions: a charm workshop, a pop-up charm bar, and beachy shots to showcase the vibe and versatility
✔️ 3 Highlight Videos: one for each session, designed to spotlight each experience
✔️ Video Clip Library: a collection of clips sized and ready for Instagram, TikTok, and website use
Every brand session is customized depending on the business — what they offer, what matters most to capture, and what the final content is being used for. For example, someone launching a single product or service may not need three separate sessions. They’ll still walk away with an incredibly valuable, content-rich experience, just tailored to their specific goals. For Seagems, it was all about showcasing the full experience — from charm workshops to beachy pop-ups — and giving their audience a true feel for how to create a custom piece of jewelry with them.
Creative Brand Photos in Destin & 30A: Highlighting Local Businesses
One of the best parts about this session? We got to collaborate with some amazing local businesses across Destin and 30A that perfectly fit Seagems’ coastal, laid-back vibe. Incorporating real spaces where a brand naturally shows up adds authenticity and helps tell the full story.
For this shoot, we captured Seagems in action at:
The Gulf on Okaloosa Island: This beachside spot brought the perfect mix of casual coastal energy and stunning waterfront views.
Ivy and Ale (Fort Walton Beach): A dreamy plant boutique meets beer garden. An ideal location for highlighting Seagems' playful, community-focused spirit for an in person workshop.
Margaret Eileen Bridal (30A): This chic bridal boutique set the stage for showcasing Seagems' timeless and customizable jewelry pieces at their galentine's event.
💫 Location Tip: Collaborating with local businesses for your brand shoot is a win-win. It not only adds variety and personality to your content, but also helps you build meaningful relationships within your community. Whether it's a spot you frequent or one that just vibes with your brand, the worst someone can say when you ask to shoot there is “no” — and the best? A new partnership that could grow into something amazing.
How to Choose Outfits & Props for Your Brand Photos
Let’s talk about outfits and props! For Seagems, we leaned into a coastal, laid-back vibe with linen sets, bikinis, neutral tones, and denim. Simple, beachy, and totally on-brand. It felt like exactly where and how you’d find Karrah wearing her pieces — which made everything feel so natural and true to her brand.
When planning your own brand session, here are a few things to keep in mind:
Wear What Makes You Feel Good: I cannot say this enough — if you feel good, you look good. Choose pieces that reflect your personality and your brand vibe.
Match the Vibe: Think about the story you want to tell. For Seagems, it was all about relaxed coastal charm, so every outfit was picked with that in mind.
Incorporate Meaningful Props: For this session, the focus was on jewelry, but props can include tools of your trade, product samples, packaging, or anything that helps showcase what you do.
💫 Bonus Tip: If you’re stuck on what to wear, I’ve got you. I’ll help you plan looks that feel like you while keeping your brand vision front and center. One of my favorite resources (and a little shameless plug) — renting pieces for brand photos! It’s such a fun way to try something new without spending a ton on outfits you may only wear once. Plus, it helps you feel extra confident in front of the camera.
Coastal Beachy Themed Brand Photos
By now, I think it’s pretty clear — Seagems is a beach-inspired brand through and through. So of course, capturing brand photos that not only show that but feel that way was essential. Nearly all of Seagems’ charms are inspired by the ocean, and each jewelry piece carries a bit of that coastal magic. Naturally, the beach was a no-brainer location choice for us.
When it came to posing and direction, we leaned into a relaxed, movement-based vibe (which is pretty much my go-to approach for everything). Nothing felt stiff or overly posed — it was more like hanging out on the beach with your girls and just happening to be taking photos. The natural energy of the workshop and pop-up made it super easy to simply capture what was already happening without a lot of extra direction.
The overall theme of your brand session — in this case, coastal and carefree — plays a huge role in everything: from the location, to the outfits, to the props. Keeping that vision front and center helps make every photo feel cohesive and aligned with your brand story.
💫 Planning Tip: When choosing a theme for your brand shoot, think about the vibe you want your audience to feel. Are you going for fun and beachy? Moody and editorial? Clean and minimal? Your theme helps guide everything — from outfits and props to location and editing style. If you're not sure where to start, try pulling inspiration from your brand colors, mission, or even the emotions you want people to associate with your business.
Why Brand Photos & Video Are Essential for Your Business
In today’s world, visuals are everything. Professional brand photos and videos give you the content you need to show up confidently across all platforms — whether that’s Instagram, your website, email marketing, or printed materials. They’re also the perfect way to give your audience that “I need to experience this and I want to be there” feeling.
For Karrah, these photos and videos:
Showcase the heart of her brand and the experience she offers
Provide versatile content for social media, her website, and more
Help her connect deeply with her audience and attract dream clients
If you’re a business owner in Destin, 30A, or anywhere along the Emerald Coast, investing in brand photography and videography can completely transform the way you show up — and help you stand out in the most authentic way possible.
Ready to Book Your Brand Photoshoot in Destin or 30A?
If you’re ready for a brand photography and videography experience that feels fun, authentic, and totally you, I cannot wait to connect! Whether you’re launching a new business, refreshing your brand, or simply want to show off your work, I’m here to bring your vision to life.
💖 Let’s take your brand to the next level! Check out my brand photo sessions and fill out this contact form to book your session! I cannot wait to meet you 📸
Looking for more inspiration, read some of my other blog posts and start planning your dream session!
The Ultimate Guide To Fun Brand Photos That You’ll Actually Want To Use 📸✨🩷
The Vault 💙🎙️🧡